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In order to optimize ROI, marketers must cut through the noise. They must focus resources on their best-performing consumers in order to maximize conversions. However, finding the most likely to convert in a sea of millions is among the top challenges that marketers face. Adding to the difficulty is the need to identify lookalikes and the most robust contact information for omnichannel activation.
So, how exactly can marketers tune out the noise and ensure they’re targeting the best-qualified leads?
Infutor’s data Marketplaces empower marketers to build highly targeted audiences with customizable criteria based on their specific needs, creating lookalike audiences of their best-performing consumers. Marketplaces also features premium attributes to amplify understanding customer preferences and boost social media and programmatic strategies.
Marketplaces are the self-serve solution for building custom audiences to help reach more of your highest propensity prospects in near real-time.
Backed by Infutor’s unmatched consumer data security, this easy-to-use platform will expand the reach and effectiveness of your omnichannel marketing campaigns, giving you the flexibility to target prospects by a number of industry, geographic and demographic criteria.
This includes premium predictive indicators that enable marketers to engage with the consumers most likely to convert.
Gain better understanding of your top customers to drive lookalike audiences through elite predictive intelligence premium add-ons such as Connex Segmentation Clusters, Connex AVM and Home Equity, Auto In-Market, and GeoCredit Scores.
Identify lookalikes who behave like your highest performing customers by creating custom audiences using dozens of criteria based on your needs such as geography, demographics, address, income, lifestyle and more. Suppress existing client audiences and cut wasteful spending to boost ROI.
Expand your Marketplace audience with Infutor’s ReachSmart Digital ID. Through Marketplaces, ReachSmart Digital ID will include up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and digital display marketing campaigns.
The more email addresses you have per consumer, the greater your ability to connect with more of your premium audiences. Immediately, you can deploy new campaigns across social and digital channels without wasting money on unqualified leads.
Target known automotive owners by VIN, make, model, and year through multiple channels including email, digital, social and direct marketing campaigns.
Reach consumers by specific demographics or lifestyle behaviors to provide more personal, targeted marketing offers.
Target consumers by name, address, age, IP address, URL, and multiple email addresses per consumer to maximize digital targeting.
Reach consumers who have recently moved based on geographic location, move distance, move date, and more.
Reach property owners based on specific geographic or property characteristics to build better segments and provide more targeted marketing offers.