Bring Your Best Customers and Lookalike Audiences into Focus with Infutor’s Data Marketplaces
In order to optimize ROI, marketers must cut through the noise. They must focus resources on their best-performing consumers in order to maximize conversions. However, finding the most likely to convert in a sea of millions is among the top challenges that marketers face. Adding to the difficulty is the need to identify lookalikes and the most robust contact information for omnichannel activation.
So, how exactly can marketers tune out the noise and ensure they’re targeting the best-qualified leads?
Infutor’s data Marketplaces empower marketers to build highly targeted audiences with customizable criteria based on their specific needs, creating lookalike audiences of their best-performing consumers. Marketplaces also features premium attributes to amplify understanding customer preferences and boost social media and programmatic strategies.