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Bring Your Best Customers and Lookalike Audiences into Focus with Infutor’s Data Marketplaces

In order to optimize ROI, marketers must cut through the noise. They must focus resources on their best-performing consumers in order to maximize conversions. However, finding the most likely to convert in a sea of millions is among the top challenges that marketers face. Adding to the difficulty is the need to identify lookalikes and the most robust contact information for omnichannel activation.

So, how exactly can marketers tune out the noise and ensure they’re targeting the best-qualified leads?

Infutor’s data Marketplaces empower marketers to build highly targeted audiences with customizable criteria based on their specific needs, creating lookalike audiences of their best-performing consumers. Marketplaces also features premium attributes to amplify understanding customer preferences and boost social media and programmatic strategies.

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Michael Smith

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James Smith

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Maria Garcia

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Jose Rodriguez

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Custom Audiences
Built from Infutor’s Data Marketplaces

Marketplaces are the self-serve solution for building custom audiences to help reach more of your highest propensity prospects in near real-time.

Backed by Infutor’s unmatched consumer data security, this easy-to-use platform will expand the reach and effectiveness of your omnichannel marketing campaigns, giving you the flexibility to target prospects by a number of industry, geographic and demographic criteria.

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This includes premium predictive indicators that enable marketers to engage with the consumers most likely to convert.

Infutor’s data Marketplaces enable you to build custom and lookalike audiences to expand the reach and effectiveness of omnichannel marketing campaigns

Extended Marketing Reach

Gain better understanding of your top customers to drive lookalike audiences through elite predictive intelligence premium add-ons such as Connex Segmentation Clusters, Connex AVM and Home Equity, Auto In-Market, and GeoCredit Scores.

Identify lookalikes who behave like your highest performing customers by creating custom audiences using dozens of criteria based on your needs such as geography, demographics, address, income, lifestyle and more. Suppress existing client audiences and cut wasteful spending to boost ROI.

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Advantages of Infutor Data Marketplaces

  • Target new prospects by key industry, demographic and geographic criteria to build segmented omnichannel marketing campaigns
  • Refine audiences to maximize targeting efforts on high-propensity consumers through our elite in-market and GeoCredit predictive indicators
  • Expand and test lookalike audiences to find missing and new market segments

ReachSmart Digital ID
through Marketplaces

Expand your Marketplace audience with Infutor’s ReachSmart Digital ID. Through Marketplaces, ReachSmart Digital ID will include up to 10 email addresses per consumer identity, so you realize maximum match potential for your social media and digital display marketing campaigns.

The more email addresses you have per consumer, the greater your ability to connect with more of your premium audiences. Immediately, you can deploy new campaigns across social and digital channels without wasting money on unqualified leads.

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@gmail.com

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@yahoo.com

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@aol.com

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@example.edu

Available Marketplaces

Automotive Marketplace:

Target known automotive owners by VIN, make, model, and year through multiple channels including email, digital, social and direct marketing campaigns.

Learn more about Automotive Marketplace

Consumer Demographic Marketplace:

Reach consumers by specific demographics or lifestyle behaviors to provide more personal, targeted marketing offers.

Learn more about Consumer Demographic Marketplace

Email Marketplace:

Target consumers by name, address, age, IP address, URL, and multiple email addresses per consumer to maximize digital targeting.

Learn more about Email Marketplace

New Movers Marketplace:

Reach consumers who have recently moved based on geographic location, move distance, move date, and more.

Learn more about New Movers Marketplace

Property Marketplace:

Reach property owners based on specific geographic or property characteristics to build better segments and provide more targeted marketing offers.

Learn more about Property Marketplace

Increase your marketing reach and find lookalikes of your best customers with Infutor Data Marketplaces

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