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Infutor Automotive Data Solution Drives Relevant Messaging, Increased Marketing ROI

In order to convert car shoppers, automotive marketers must be able to both identify high-potential in-market consumers and stay top-of-mind. And they must do this until the consumer is ready to engage with their brand. Marketers must also provide relevant messaging in order to resonate with these consumers.

With Infutor Automotive Data Appends, reach known auto owners with relevant messaging at the right time by identifying their specific vehicle attributes. Provide a name or address for consumers in your CRM and we’ll return robust, permissibly obtained and multi-sourced auto data through our on-demand real-time API or batch services. Our consumer automotive data solution includes vehicle data such as make, model, and year. Also included is demographic information for targeted acquisition or personalized trade-in campaigns.

Marketers can also learn the current owner of a specific vehicle by simply providing a VIN number. With a VIN number, we will return the owner’s name, address, vehicle attributes and demographic data to drive targeted and relevant conquest and trade-in campaigns.

Automotive Data Appends return key auto data attributes so you can engage consumers during the critical buying time

Automotive Data Solutions Drive Results

An automotive agency specializing in building auto data-driven programs to execute omnichannel marketing campaigns was looking to optimize their targeting capabilities. In today’s highly competitive automotive marketplace, this agency was looking to improve their automotive data solutions for clients. They sought to enable them to effectively target automotive consumers who are in market for a new vehicle at that moment.

Download the case study to see how Infutor helped

Automotive agency case study
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Infutor’s Auto Data Overview:

  • Infutor’s auto owner data includes nearly 200 million vehicle owner records, verified by at least two sources for maximum accuracy.
  • Auto data is matched to Infutor’s robust TrueSource™ Identity Graph for validation and verification. A Persistent ID, Household ID, and demographic data are added to each record to enable precision targeting.
  • Our vehicle data profiles are built from hundreds of secure and privacy-compliant transactional auto data sources. These include auto sales and service data, automobile warranty data sources, aftermarket repair/maintenance facilities, auto warranty notification and scheduled maintenance records.
  • Available via batch for bulk processing and through our on-demand real-time API. View our real-time API documentation now to see how easy you can begin your integration to access our leading automotive industry data.

Key Automotive Data Elements

Vehicle Identity

  • Auto make
  • Model
  • Year
  • VIN
  • First seen date
  • Last seen date

Auto Owner’s Identity

  • Name
  • Address
  • Phone
  • Email

Vehicle Attributes

  • Vehicle class code
    (crossover, SUV, full-size, mid-size, small)
  • Fuel code
    (gas, flex, hybrid)
  • Manufacturer code
    (antique, high-end import)
  • Style
    (sport, pickup, utility, sedan)
  • Mileage

Consumer Attributes

  • Gender
  • Household income
  • Children
  • Homeownership
  • Home value
  • Length of residence
  • Number of vehicles per household

Infutor's Automotive Data Solution drives ROI and conversions by helping marketers reach known auto owners with relevant messaging at the right time

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