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Connect with Your Highest-Performing Audience Segments

In a recent survey asking business executives about their experiences with segmentation, 81% indicated that market segmentation was crucial for growing profits. The same study also noted that organizations which target their offerings to desirable customer segments can realize profit gains of nearly 15% annually. These insights echo a truth that leading marketers have always known: Personalized messaging resonates with consumers.

Segmenting consumers who exhibit similar characteristics empowers marketers to understand the unique attributes that comprise a brand’s most profitable audience segments. As a result, marketers can tailor messaging that speaks to consumers to drive conversion and promote lifetime value.

Connex Segmentation Cluster Appends offer brands an instant understanding of what their best consumers look like and how to speak to them. Armed with this rich data, marketers can personalize messaging to consumers who exhibit similar demographic, lifestyle and media consumption characteristics.

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Personalize messaging to high-propensity consumers in real-time, with Connex Segmentation Cluster Appends

Understand Consumers at the Point of Inbound Engagement

With Segmentation Cluster Appends, marketers can group their consumers by thousands of unique lifestyle traits. Segment by location, demographics such as age and income, psychographic data including behaviors or lifestyles, and media usage to enable a better focus on the best-performing prospect segments.

Available through our on-demand real-time API or through batch services, Infutor leverages even fractional data to paint a complete picture of consumers and identify your highest value customers. Increase conversion rates and build lasting relationships by truly understanding the unique attributes of your most desirable customers.

Find out how you can perform powerful audience segmentation analysis based on your specific KPIs with Connex Interactive Segmentation Profile.

Connex Segmentation Cluster Appends Enable Marketers to:

  • Optimize current customer value by appending Connex Clusters to existing and incoming customer/lead records as a value indicator
  • More efficiently use marketing budgets by focusing efforts on the highest propensity audiences
  • Increase new product adoption by appending Connex Clusters to current and new customers to reveal likely adopters
  • Improve audience planning by adding Connex Clusters to customer and prospect audience files to determine content personalization
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Key Benefits:

  • Prioritize customer segments to deliver marketing to the most responsive/productive clusters
  • Acquire new customers by targeting lookalikes of best-performing audience segments
  • Maximize conversions with personalized messaging and offers
  • Identify and target untapped markets with lookalike audiences
  • Convert highest-propensity prospects with campaigns delivered to their preferred channel
  • Cross-sell and up-sell complementary products/services based on consumer lifestyle traits
  • Reduce ad waste by gaining insights into consumers’ interests and needs

Connex Segmentation Clusters feature seven high-level groupings to help achieve your unique objectives

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Household Clusters

Precisely segment to deliver targeted communications at the household level, maximizing ROI by aligning your offers with those most likely to respond and convert. We have 130 household-level segments with similar demographics, behaviors, attitudes, preferences, buying habits and media consumption.

Explore Household Clusters

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Neighborhood Clusters

Drive geo-based audience segmentation strategies that maximize your marketing budget when household-level targeting is not an option. We have 68 segments defined by small area geographies (e.g., ZIP+4) containing similar groups of consumers.

Explore Neighborhood Clusters

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Family Clusters

Ideal for higher-level strategic segmentation and understanding of larger customer groups including categorizing household-level clusters into broad categories of similar audience segments. We have 16 segments representing high-level groupings of Household Clusters.

Explore Family Clusters

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Digital Clusters

Target consumers based on their online, social media and mobile behaviors, preferences and buying habits — perfect for geo-agnostic strategies (online retargeting, social media campaigns, CPC campaigns, etc.) We have 35 segments featuring similar digital lifestyles.

Explore Digital Clusters

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Generation Clusters

Ideal for reaching consumers in specific age groups, as well as for marketing strategies that align with generational attitudes and experiences. We have 18 segments grouped according to their generational cohort (Millennial, Gen X, Baby Boomer and Silent).

Explore Generation Clusters

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Life Stage Clusters

Develop marketing strategies based on significant milestones in consumers’ lives including career, marriage, children, retirement, etc. We have 11 segments grouped according to life stage events.

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Messaging Clusters

Ideal for increasing the relevance of offers by tailoring messaging to the unique profile of differing customer and prospect segments. We have five segments that represent wide-ranging groupings of the Household and Neighborhood Clusters.

Learn how Segmentation Cluster Appends power the right messaging to the right consumer at the right time

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