Connex Segmentation Cluster Data Appends Connect You with Your Highest-Performing Customer Segments
In a recent survey asking business executives about their experiences with customer segmentation, 81% indicated that it was crucial for growing profits. The same study also noted that organizations which target their offerings to desirable customer segments can realize profit gains of nearly 15% annually. These insights echo a truth that leading marketers have always known: Personalized messaging resonates with consumers.
Segmenting consumers who exhibit similar characteristics empowers marketers to understand the unique attributes that comprise a brand’s most profitable customer segments. As a result, marketers can tailor messaging that speaks to consumers to drive conversion and promote lifetime value.
Connex Segmentation Cluster Appends offer brands an instant understanding of what their best consumers look like and how to speak to them. Armed with this rich data, marketers can personalize messaging to consumers who exhibit similar demographic, lifestyle and media consumption characteristics.