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In a recent survey asking business executives about their experiences with segmentation, 81% indicated that market segmentation was crucial for growing profits. The same study also noted that organizations which target their offerings to desirable customer segments can realize profit gains of nearly 15% annually. These insights echo a truth that leading marketers have always known: Personalized messaging resonates with consumers.
Segmenting consumers who exhibit similar characteristics empowers marketers to understand the unique attributes that comprise a brand’s most profitable audience segments. As a result, marketers can tailor messaging that speaks to consumers to drive conversion and promote lifetime value.
Connex Segmentation Cluster Appends offer brands an instant understanding of what their best consumers look like and how to speak to them. Armed with this rich data, marketers can personalize messaging to consumers who exhibit similar demographic, lifestyle and media consumption characteristics.
With Segmentation Cluster Appends, marketers can group their consumers by thousands of unique lifestyle traits. Segment by location, demographics such as age and income, psychographic data including behaviors or lifestyles, and media usage to enable a better focus on the best-performing prospect segments.
Available through our on-demand real-time API or through batch services, Infutor leverages even fractional data to paint a complete picture of consumers and identify your highest value customers. Increase conversion rates and build lasting relationships by truly understanding the unique attributes of your most desirable customers.
Find out how you can perform powerful audience segmentation analysis based on your specific KPIs with Connex Interactive Segmentation Profile.
Precisely segment to deliver targeted communications at the household level, maximizing ROI by aligning your offers with those most likely to respond and convert. We have 130 household-level segments with similar demographics, behaviors, attitudes, preferences, buying habits and media consumption.
Drive geo-based audience segmentation strategies that maximize your marketing budget when household-level targeting is not an option. We have 68 segments defined by small area geographies (e.g., ZIP+4) containing similar groups of consumers.
Ideal for higher-level strategic segmentation and understanding of larger customer groups including categorizing household-level clusters into broad categories of similar audience segments. We have 16 segments representing high-level groupings of Household Clusters.
Target consumers based on their online, social media and mobile behaviors, preferences and buying habits — perfect for geo-agnostic strategies (online retargeting, social media campaigns, CPC campaigns, etc.) We have 35 segments featuring similar digital lifestyles.
Ideal for reaching consumers in specific age groups, as well as for marketing strategies that align with generational attitudes and experiences. We have 18 segments grouped according to their generational cohort (Millennial, Gen X, Baby Boomer and Silent).
Develop marketing strategies based on significant milestones in consumers’ lives including career, marriage, children, retirement, etc. We have 11 segments grouped according to life stage events.
Ideal for increasing the relevance of offers by tailoring messaging to the unique profile of differing customer and prospect segments. We have five segments that represent wide-ranging groupings of the Household and Neighborhood Clusters.