Marketing budgets are increasingly tight and the cost of traditional credit data remains high. It’s a formula that makes it increasingly difficult for marketers and data scientists to understand consumers’ purchasing power.
To bridge the gap, Infutor’s proprietary GeoCredit Score highly correlates to a prospect’s traditional credit score without violation of Fair Credit Reporting Act (FCRA) regulations. This credit scoring model enables you to send highly-targeted invitation-to-apply offers or build predictive models.
Infutor’s GeoCredit Score is now available as a standalone onsite file or in real-time as part of the identities within our TrueSource™ Identity Graph with approximately 20% more coverage than competitive credit scoring models. This proprietary data provides access to a consumer’s creditworthiness without the need to purchase traditional credit data, and is shown to produce up to a 40% lift over other similar credit scoring models.
When combined with the depth, coverage and integrity of Infutor’s TrueSource™ Identity Graph, your marketing engine transforms into a powerful lead generation, analytics and cross-sell tool.
Traditional Credit Score Equivalent
