Total Automotive
Profiles

Target owners at the critical decision time with powerful auto ownership data

As the number of dealership visits continues to decline (nearly half of car buyers go to just one*), the majority of consumers are researching auto data online before stepping foot on your lot. Successfully converting these car shoppers means staying top-of-mind until a consumer is in-market and ready to engage with your brand.

Total Automotive Profiles is the on-site hosted data solution that lets you leverage licensed auto data to engage consumers during a critical decision making process

Our On-Premise Automotive Data Solutions Help You:

• Target known auto owners by VIN, make, model, and year across multiple channels including email, digital, social, programmatic and direct marketing campaigns
• Complete the identity of inbound leads, including all known identity, demographic and auto ownership data from a single inbound identifier (name, physical address, phone number, email address)
• Build powerful personas and profiles of high-value auto consumers to create elite, high-touch prospect segments and utilize historical records to indicate brand loyalty or model preferences
• Update and maintain DMS data to improve loyalty auto marketing, retention, and cross-sell programs

Infutor’s Auto Data Overview:

• Infutor’s auto owner data includes nearly 200 million vehicle owner records, verified by at least two sources for maximum accuracy
• Auto data is matched to Infutor’s TrueSource™ Identity Graph for validation and verification and a Persistent ID, Household ID, and demographic data are added to each record to enable precision targeting
• Our profiles are built from hundreds of secure and privacy-compliant transactional auto data sources including sales and service data, automobile warranty data sources, aftermarket repair / maintenance facilities, auto warranty notification, scheduled maintenance records

Key Automotive Data Elements

Vehicle Identity

• Auto make
• Model

• Year
• VIN

• First seen date

• Last seen date

Auto Owner’s Identity

• Name

• Address

• Phone

• Email

Vehicle Attributes

• Vehicle class code
  (crossover, SUV, full-size, mid-size, small)

• Fuel code
  (gas, flex, hybrid)
• Manufacturer code
  (antique, high-end import)

• Style
  (sport, pickup, utility, sedan)

• Mileage

Consumer Attributes

• Gender
• Household income

• Children
• Homeownership

• Home value
• Length of residence

• Number of vehicles per household