Infutor’s Auto Data Overview:
- Infutor’s auto owner data includes nearly 200 million vehicle owner records, verified by at least two sources for maximum accuracy
- Auto data is matched to Infutor’s TrueSource™ Identity Graph for validation and verification and a Persistent ID, Household ID, and demographic data are added to each record to enable precision targeting
- Our profiles are built from hundreds of secure and privacy-compliant transactional auto data sources including sales and service data, automobile warranty data sources, aftermarket repair / maintenance facilities, auto warranty notification, scheduled maintenance records
Key Automotive Data Elements
- Vehicle class code
(crossover, SUV, full-size, mid-size, small)
- Fuel code
(gas, flex, hybrid)
- Manufacturer code
(antique, high-end import)
- Style
(sport, pickup, utility, sedan)
- Home value
- Length of residence
- Number of vehicles per household