Dave Dague, Infutor’s CMO, provides insight on using consumer intelligence responsibly to engage customers at the right time in the buying cycle.
Infutor is featured in MarTech Today’s Enterprise Identity Resolution report, which highlights the leading players in the identity resolution space and offers recommended steps for evaluating a potential provider.
The combination of Infutor’s ID Suite and Ruf’s Connex Audience Clusters enable marketers to identify brand’s most profitable customers based on unique key performance indicators.
By combining identity resolution and cluster analytics, Infutor’s ID Suite enables marketers to identify inbound consumers and immediately engage with them across channels.
Infutor incorporates Ruf’s Connex Audience Clusters into its ID Suite to enable a single solution for real-time identity resolution and analytics-driven segmentation.
Integrating Connex consumer behavior and lifestyle analytics to Infutor’s ID Suite helps businesses accurately identify and engage their most promising audiences.
Infutor’s CEO, Gary Walter, offers insight into how businesses will use identities and associated attributes in 2019 as the foundation for personalizing the customer’s journey.
Live Marketing selects Infutor to help their clients recapture and retarget in-market auto consumers on demand.
Data privacy expert and Infutor’s CISO, Len Lombardo, provides insight into what actions marketers should take to ensure they are compliant with the California Consumer Privacy Act.
The vision for the combined companies is to create the “holy grail of marketing” by strengthening their solutions that enable businesses to make data-driven decisions.
The addition of Ruf Strategic Solutions helps Infutor extend its expertise beyond the identity of the customer and into the why and how of consumer engagement.
Infutor’s strategic acquisition of Ruf enables marketers to better understand their consumers and optimize data-driven business decisioning.
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