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Building Brand Equity and Loyalty with Comprehensive Consumer Intelligence

Dave Dague, Infutor’s CMO, provides insight on using consumer intelligence responsibly to engage customers at the right time in the buying cycle.


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A Marketer’s Guide to Identity Resolution Platforms

Infutor is featured in MarTech Today’s Enterprise Identity Resolution report, which highlights the leading players in the identity resolution space and offers recommended steps for evaluating a potential provider.


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Identity Resolution and Analytics Driven Segmentation in One Solution

The combination of Infutor’s ID Suite and Ruf’s Connex Audience Clusters enable marketers to identify brand’s most profitable customers based on unique key performance indicators.


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Connex Audience Clusters Added to ID Suite for Accurate Targeting

By combining identity resolution and cluster analytics, Infutor’s ID Suite enables marketers to identify inbound consumers and immediately engage with them across channels.


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Infutor’s ID Suite Enhanced with the Integration of Ruf Connex Clusters

Infutor incorporates Ruf’s Connex Audience Clusters into its ID Suite to enable a single solution for real-time identity resolution and analytics-driven segmentation.


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Ruf Connex Audience Clusters Added to Infutor’s ID Suite Solution

Integrating Connex consumer behavior and lifestyle analytics to Infutor’s ID Suite helps businesses accurately identify and engage their most promising audiences.


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Predictions for Personalizing Customer Experiences in 2019

Infutor’s CEO, Gary Walter, offers insight into how businesses will use identities and associated attributes in 2019 as the foundation for personalizing the customer’s journey.


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Robust Auto Data Helps Live Marketing Improve Segmentation and Personalization

Live Marketing selects Infutor to help their clients recapture and retarget in-market auto consumers on demand.


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The California Consumer Privacy Act and What It Means for Your Business

Data privacy expert and Infutor’s CISO, Len Lombardo, provides insight into what actions marketers should take to ensure they are compliant with the California Consumer Privacy Act.


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Ruf Strategic Solutions and Infutor Join Forces

The vision for the combined companies is to create the “holy grail of marketing” by strengthening their solutions that enable businesses to make data-driven decisions.  


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Crain’s Chicago Business Highlights Infutor’s Recent Acquisition of Ruf

The addition of Ruf Strategic Solutions helps Infutor extend its expertise beyond the identity of the customer and into the why and how of consumer engagement.    


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Infutor Acquires Ruf Strategic Solutions to Expand Its Product Suite

Infutor’s strategic acquisition of Ruf enables marketers to better understand their consumers and optimize data-driven business decisioning.

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