Infutor’s Total Mobile Ad ID Solutions helps companies link anonymous digital identities to first-party data to improve audience segmentation, personalization and onboarding rates.
Infutor CEO Gary Walter offers insight into how brands can reach buyers through personalized, highly relevant communication without getting too personal.
Michelle Tilton, VP of marketing at Infutor, offers advice on how B2B marketers can develop business-specific strategies to turn prospects into buyers.
Infutor CEO Gary Walter shares three key areas of focus for media success including linking and resolving first-party data, understanding and executing personalization in the wake of privacy regulations and combating ad fraud.
Infutor CEO Gary Walter shares his 2020 predictions on how data science and data privacy will converge into a workable solution for marketers, consumers and regulators.
By partnering with Infutor to capture customer identity and streamline the user experience, Vibes’ client improved customer engagement by 238%.
Consumer identity management expert’s data opt-out portal presents consumers with a single place to manage their personal information across many third party partners.
Entering the new year, Infutor CEO predicts that companies will invest in and integrate consumer insights within their marketing strategies.
Vibes’ recent integration with Infutor’s identity completion solution gives customers access to a robust identity graph, leading to enhanced profile matching and segmentation.
A recent Forrester report with a special introduction by Infutor offers an in-depth explanation of the differences between the two types of segmentation and the different approaches that Customer Insights pros can take to maximize the impact.
Infutor launches a data opt-out portal in accordance with the California Consumer Privacy Act (CCPA), allowing California consumers to log in, confirm their identities, and be removed from the data that Infutor manages.
