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Robust Attribute-Level Data Improves First-Party Data for Modeling and Complete Consumer Profiles

Infutor’s data assets are available through the AWS Data Exchange on Amazon Web Services (AWS). This collaboration makes it easy for marketers and data analysts using AWS to securely find and access Infutor’s privacy-compliant, deterministic third-party identity and attribute data.

“Identity data is the fuel marketers use to develop a 360-degree view of their customers and is an invaluable asset to any data modeling initiative. Extending our data on AWS is another step toward reducing friction and increasing speed to value for our clients and the larger market.”

Gary Walter, Chief Executive Officer of Infutor

A wide range of attribute-level data sets are available including Infutor’s Total Consumer Insights, a multi-sourced, large-scale deterministic dataset rich in predictive signals, as well as auto, property and mobile ad ID data. The AWS-accessible data is derived from Infutor’s TrueSource™ Identity Graph featuring 266 million consumers and 97.5 million daily updates compiled from deterministic, authoritative and permissible data from numerous privacy and security-compliant sources.

Both anonymized and personally identifiable information (PII) level data available. Connect with Infutor through AWS to streamline fulfillment with commercial fees applied directly to AWS invoices.

Infutor’s data available in AWS

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