marketing
rapport
Welcome to The Marketing Rapport, a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market.
In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights.
It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport.
Listen on 
Listen on 
Season 3 Episode 9
Modern Lead Gen Is About Understanding, Then Calling
Tim Finnigan sits down with Matt Tillman, founder of Tillman Consulting Group, to unpack the evolution of lead generation and the critical role of data in modern marketing
Season 3 Episode 8
From Rock Climbing to Entrepreneurship: Sasha DiGiulian on Marketing and Leadership
Sasha DiGiulian, world-class rock climber and entrepreneur, joins Tim Finnigan on The Marketing Rapport to discuss her journey building Send Bars, a superfood protein bar company.
Season 3 Episode 7
Andy Davidson on Agile Marketing and the Power of Audience Research
Insights to Impact: How Data and Research Drive Smarter Marketing with Andy Davidson of Bright Mountain Media
Season 3 Episode 6
How Data, Identity, and Privacy Impact Advertising, with Comcast’s Carmela Fournier
Carmela Fournier,VP & GM at Comcast Advertising, joins Tim Finnigan to discuss the growing importance of first-party data, the challenges of identity resolution and how advertisers can build more precise privacy-safe campaigns.
Season 3 Episode 5
Privacy-First Marketing: The New Era of Data Collaboration with Lauren Wetzel, CEO of InfoSum
Marketers are shifting away from outdated data practices and embracing privacy-first strategies. In this episode of The Marketing Rapport, host Tim Finnigan sits down with Lauren Wetzel, CEO and Board Director at InfoSum, to explore the evolving landscape of data collaboration, privacy-enhancing technology, and first-party data strategies. Lauren explains why brands no longer trust third-party data exchanges and how decentralized collaboration can protect consumer privacy while maintaining marketing performance.
The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only.
This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
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