The need for mobile-focused ways to identify customers at the device level and in a privacy-compliant manner is rising, leading to a new focus on Mobile Ad IDs (MAIDs) and hashed emails. For that reason, BDEX partnered with Infutor to utilize the consumer identity management expert’s Total Mobile Ad IDs solution.
This rich mobile data is used by BDEX to help marketers expand reach by using digital identities to:
- Target consumers across mobile devices
- Create consistent omnichannel messaging
- Improve onboarding rates for digital and programmatic targeting
- Empower device linking and identity resolution