- How We Help
- Identity Resolution
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One of the nation’s leading mortgage lenders maintained extensive consumer information, however, its data was fragmented across multiple enterprise databases and lacked coverage of key consumer demographic attributes.
The client sought a vendor who could provide nationwide coverage of critical attributes to build a proprietary identity graph that would improve targeting capabilities and conversion rates.
In this case study, we share the data coverage and attribute accuracy that led the mortgage lender to choose Infutor.