Providing a strong consumer identity foundation for marketing scale and segmentation
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This case study featuring digital agency and marketing technology business, MQ&C, breaks down the steps this martech leader took to ensure it remained a leader in the highly competitive, results-driven industry.
Working mainly with niche online retailers, brick and mortar stores, home services companies and financial service providers, MQ&C needed more accurate identity markers – phone, email, names and addresses – to add value to its services for its clients.
