Infutor’s recent case study provides insight into how MQ&C Advertising:
- Experienced a 20% lift in conversion rates
- Increased consumer identification and scoring rates by 30%
- Bolstered its leadership position in the martech industry
This case study featuring digital agency and marketing technology business, MQ&C, breaks down the steps this martech leader took to ensure it remained a leader in the highly competitive, results-driven industry.
Working mainly with niche online retailers, brick and mortar stores, home services companies and financial service providers, MQ&C needed more accurate identity markers – phone, email, names and addresses – to add value to its services for its clients.