To ensure their latest campaign was targeted to their highest propensity prospects, the Scottsdale Convention and Visitors Bureau first needed to understand what their ideal visitor looked like. To do this, the Scottsdale CVB turned to Infutor to conduct a Connex Interactive Profile on its collective data in order to develop a comprehensive profile of their actual visitor as evidenced by transactional data.
With the help of Infutor, the organization revealed:
- Who was visiting and/or inquiring about Scottsdale
- What characteristics did visitors and inquirers share and how did they differ
- When did visitors inquire, book, stay, and return