In order to attract prospects via targeted marketing campaigns, Skirmish Paintball and Pocono Whitewater Rafting needed to find the families who were most likely to engage. However, to ensure their campaigns were targeted to the highest propensity prospects, the brands first needed to understand what their ideal visitor looked like among a very diverse clientele.
See how Infutor analyzed the combined customer databases and identified the makeup of their most profitable customers that convert at a rate of 5X higher than their average visitor, including their:
- Demographic data
- Psychographics and lifestyle propensities
- Geographical information