Poor data quality has a significant impact on any organization’s bottom line. See just how costly data breakage can be.
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Your CRM isn’t evergreen. The number of records grows, and the accuracy of data in a given CRM will decay by 30% annually. What does all of this mean? It shows that data breakage could be breaking the bank for your organization.
Determining the cost of broken data is complicated, however, it can be done with careful calculation of key metrics. We’ve put together an illustrated guide of our proprietary CRM calculator to show just how costly poor data quality can be.
