Consumer behaviors are changing as lives are heavily impacted during a tumultuous year in 2020. This evolution, combined with a digital ecosystem that is rapidly moving away from third-party tracking in order to prioritize consumer privacy, has forced brands to re-evaluate priorities and costs heading into the new year.
We’ve put together a guide for what data and analytics pros should prioritize in 2021, including:
- Maximizing first-party data
- Getting your house (and loyalty programs) in order
- Cutting costs through consolidation
- How to stay prepared for new privacy regulations