The year 2020 has been a tumultuous year. And as eyes begin to turn toward 2021, the new year promises to bring a budget season like never before.
Leading brands and marketers are focusing on being data-driven in every decision. And they’re doing so while keeping budget top of mind. So, what exactly do marketers need to do to ensure success in 2021? We’ve put together a guide of what brands and marketers can learn from surviving 2020, and apply strategies to ensure that they’re thriving in the next year and beyond.
Here are some of the things covered:
- Why first-party data needs to be your first priority
- How to get your house (and loyalty program) in order
- Cutting costs through consolidation
- What to prepare for with new privacy regulations