In this webinar recording
Infutor’s Chief Marketing Officer, Dave Dague, and Forrester Principal Analyst, Fatemeh Khatibloo, address:
- Best practices of outbound marketing spend and effort to reach the largest, most relevant audience
- How to capitalize on consumer identity and added intelligence to enhance consumer profiles for expanded omnichannel reach
- How brands need to recognize inbound consumers after the massive outbound effort to create a loop of consistent, compelling and personalized engagement
- How to further optimize outbound campaigns from analysis of inbound engagements
Lead generators and brands spend an inordinate amount of money trying to maximize inbound and outbound scale with pinpoint accuracy, but often don’t tie together the outbound targeting intelligence they utilize when consumers raise their hands.