The Consumer-Centric Marketing Playbook: Conversations Shaping a New Marketing Era

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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.

July 30, 2025

Verisk Marketing Solutions Launches Engagement...

Introducing the Engagement Indicator, delivering decision-ready scores in Activate Marketers know efficiency isn’t optional—it’s essential....

July 29, 2025

Smart brands are putting direct mail back in play—with better data at the core It’s not news that emerging channels...

July 29, 2025

How Regulated Brands Are Bringing Back Invitation to Apply Campaigns In markets shaped by compliance, rising acquisition costs, and tighter...

July 23, 2025

If you’re in the insurance industry, you’re probably familiar with ping post lead buying. It’s one of the most common...

June 26, 2025

In the hyper-competitive world of insurance, every second—and every lead—counts. With insurers spending over $14 billion annually on digital...

April 24, 2025

The two companies are empowering brands with insights and analytics to develop and execute differentiated go-to-market strategies. Bright Mountain...

April 3, 2025

New, integrated data paired with performance marketing technology provides higher education institutions with a simplified and streamlined student...

February 10, 2025

Alignment between marketing and risk functions is critical to improving streamlining business operations and improving the customer experience....

February 4, 2025

by Eli Schwarz, Chief Strategy Officer, Verisk Marketing Solutions Many of us who operate companies in the lead-generation ecosystem experienced...