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- Identity Resolution
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An identity graph is a brand’s source of truth for consumer interactions. It turns the unknown into the known, enabling you to recognize customers – and know their history, needs, and interests – across any channels they choose for their interactions.
By making the identity graph a priority in 2020, you’ll get a linked, multidimensional view of each consumer or household through their life journey – past, present and (through modeling) future.
Our white paper shows you why managing your own graph could be the best way to improve customer engagement.