Six Ways Consumer Identity Management Drives Marketing Success

This white paper:

• Features statistics on how consumer identity management is the core of inbound and outbound marketing initiatives
• Identifies the six benefits of a consumer identity management solution
• Provides insight into how three verticals are using consumer identity management

Consumer Identity Management Delivers Business Success

In order for brands to achieve the one-to-moment marketing that consumers demand and expect, they must first possess complete and accurate consumer identity data.

Non-personalized product recommendations have a 5.5 times lower conversion rate, costing brands $41 billion yearly. By implementing a consumer identity management solution, businesses can identify consumers across platforms and channels as well as build actionable and complete identity profiles.