This white paper:
- Features statistics on how consumer identity management is the core of inbound and outbound marketing initiatives
- Identifies the six benefits of a consumer identity management solution
- Provides insight into how three verticals are using consumer identity management
Consumer Identity Management Delivers Business Success
In order for brands to achieve the one-to-moment marketing that consumers demand and expect, they must first possess complete and accurate consumer identity data.
Non-personalized product recommendations have a 5.5 times lower conversion rate, costing brands $41 billion yearly. By implementing a consumer identity management solution, businesses can identify consumers across platforms and channels as well as build actionable and complete identity profiles.