Securely link devices, onboard audiences, personalize messaging to digital audiences
Programmatic mobile spending is at an all time high, with tens of billions spent on mobile ads. A staggering 97% of those ads are delivered in-app as consumers spend a vast majority of their mobile device time — whether iOS or Android — utilizing apps.
Mobile Ad IDs (MAIDs) and hashed email addresses serve as anonymous consumer identifiers for an added layer of security for app users. However, this creates an additional challenge for digital marketers who need to identify the unique online and offline attributes and lifestyle traits that characterize these anonymous consumers. Armed with this data, marketers can effectively target their digital consumers at scale, segment their audiences, and personalize communications in the growing digital space.
To help drive these efforts, Infutor now offers a MAIDs and hashed email-based Digital Solutions Suite to marketers seeking to achieve higher conversion rates and ROI while prioritizing the protection of consumers’ personally identifiable information (PII).
An increasingly anonymized digital world demands a new set of tools for consumer engagement