Extend Your First Party Digital Identity Data Across More Marketing Channels
Infutor’s multiple email addresses per consumer will increase your likelihood of finding and engaging consumers throughout more channels. You will improve audience scale, reaching more of your most valuable consumers with consistent omnichannel messaging.
Resolve Known and Anonymous Digital Identities to Build Complete Profiles
Total Email ID provides the digital identifiers (email addresses) required for effective digital identity resolution. By leveraging our known consumer identifiers such as multiple email addresses, name, address, and phone numbers, you can link together duplicate and disparate consumer records into a single profile, driving effective omnichannel segmentation and personalization strategies.
Maximize Inbound Consumer Engagement
Email addresses are the foundational link from an online form submission to a complete consumer identity. By resolving all disparate email addresses to a single digital identity, you can enable real-time inbound verification, scoring, completion and lead prioritization. This empowers customer service and sales teams to provide consistent, relevant messaging, improving engagement and conversions.
Enable More Accurate Marketing Attribution
With up to 10 email addresses and hashed email addresses per person, Infutor helps you more effectively resolve identity, so you can link a visitor back to their customer profile, even when the contact information they provide differs from the email address you used to initially engage them. Multiple email identity markers provide an effective way to increase attribution without increasing spend.
The Advantage of Infutor’s Email Addresses:
Our identity analytics process is why the most sophisticated data companies in the world turn to Infutor to power their products. Our email addresses undergo intense cleansing, verification and linking processes. We know how to transform disparate data into authoritative digital identities to vastly improve your digital marketing scale, improve consumer engagement, and enable attribution.
Process to validate email addresses
- Receive monthly feeds from high confidence data sources
- Cleanse and parse name/address data using proprietary tables and algorithms
- Validate against our identity graph and referential database
- Enrich with known identity markers
- Apply confidence scores