Sales and marketing are the key pillars of any business. While marketing is about building awareness of the brand, sales turns that audience into profit by converting potential customers into actual customers.

But in order to generate revenue for the company, sales and marketing must be connected. They should work in tandem because, for example, there are content and tools required by salespeople that only marketing can provide.

In this episode of The Marketing Rapport, our host Tim Finnigan welcomes Bob Armour, the CMO of M1 Finance. Bob describes what he did at Guaranteed Rate and what he does at M1 Finance, and how to meet customer requirements. Bob and Tim get into marketing issues and discuss the concepts of a mortgage tracker, a bias for action, and ‘the functional why.’

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In the past few years, technology has changed the way we communicate and conduct business, the way we shop, and how we live and work. And today, a business that doesn’t involve technology like video conferencing and various applications for project management is unthinkable.

But choosing the right technology is not easy and depends on several factors. Moreover, the tech umbrella covers an ever-increasing selection of products, hence every company must figure out the apt solution for its organizational needs.

Marketing agencies like Digitas, and their CTOs, help companies/clients choose the right technology solution and integrate it into their ecosystem.

In this episode of The Marketing Rapport, our host Cory Davis welcomes Mike Scafidi, the former CTO of Digitas. Mike gets into the importance of continuous value exchange and explains how he advises clients regarding new technology choices. Mike and Cory discuss the relationship between a CMO and a CTO and how to keep up with the overabundance of technologies on the landscape.

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The unified customer profile is a critical element of modern-day operations as it lets companies get a 360° view of customers. However, only some companies know how to manage it. Therefore, businesses of all sizes need to find the best model to approach it, and they need to think of the tools, people, and processes involved.

In this episode of The Marketing Rapport we welcome Barry Padgett, the CEO of Amperity, to talk with Verisk Marketing Solutions host Zora Senat. Barry explains why companies struggle with the unified customer profile. He also explains the importance of data, primarily first-party information, in providing an exceptional customer experience and the problems B2C brands want to solve through platforms like Amperity.

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If we look at the modern-day business world, the more demanding the role is, the fancier and shorter the title is. But it’s different in the case of Todd Rose of InMobi. Therefore, we asked him to join us on this episode of The Marketing Rapport and tell us more about his job title: SVP of Global Business Development and GM of Identity and Addressability.

Todd shares his teams’ areas of focus and the challenges they tackle. He also discusses the past, present, and future of InMobi. Finally, he lists questions every company eager to operate internationally must ask to meet different data privacy-related legal requirements.

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Matt Lohman is the Managing Director at Verisk Marketing Solutions, a business unit of Verisk formed by merging Jornaya, Infutor, and Contact State. He is also the guest on the first episode of The Marketing Rapport podcast.

Matt and our host Zora Senat share the story behind Verisk Marketing Solutions and what the insurance industry can expect from this merger. Considering the company is data-focused, Matt and Zora also talk about the importance of data in today’s business world and how insurance providers can benefit if they focus on customer data more, especially identity and behavioral.

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