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Infutor Home Equity Value – Your Key to Reaching the Best Prospective Borrowers with the Right Message

RESOURCE CENTER   ❯   Resources   ❯   Infographics8-14-20

The game has changed for lenders in 2020

Low interest rates and high unemployment has caused a huge spike in homeowners looking for equity lines of credit or a cash-out refinance. In late May, refinance activity was up 176% (including cash-out refinances) from the same week a year ago. The high number of applicants has created a bottleneck for lenders.

So, how can you…

  • find the best-qualified prospects
  • make every marketing dollar count

in an evolving landscape with unprecedented demand?


Focus On the Top

Reach property owners with the most home equity

37.6% of homes have 100% equity value

41.6 million property owners have 40% or more of equity in their home

5.8 million homes have more than 500K of equity value


Reduce Your Risk

Engage property owners with high Geo-Credit scores who also have the most home equity

700+

$119k

<600

$62k

Traditional Credit Score Equivalent

Mean Home Equity

A Loan Away from Home

Engage property owners with high equity in vacation or rental homes

Over 8 million property owners have a Mean $98K in secondary home equity


The Right State of Mind

Target property owners by the geographies with the highest home equity values

State

Available Equity

CA

$2.3T

TX

$864B

FL

$853B

WA

$465B

MA

$476B

Available equity in the top 5 states has surpassed $4T and 28M property owners


Look to the Past:

Convert consumers with higher equity values based on older loan origination dates

Mean Home Equity Value

$370K

$137k

Loan Origination Date

Initial loan or refinance event

1990

2019

Find out how our Home Equity Value solution is the cost-effective way to reach your best prospective borrowers and maximize marketing dollars

Learn More

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