International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Consumer identity management expert Infutor, today announced that its Total Consumer Insights solution has been selected as the winner of the “Best Contact Database Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Infutor’s market-leading Total Consumer Insights solution helps make marketers’ contact databases more actionable by providing access to supplemental privacy-compliant behavioral and household attributes on 266 million US consumers across 120 million households. These rich predictive signals coupled with Infutor’s Identity Resolution capabilities enable marketers to anchor to first, second and third-party data sources to a national population without an onboarding partner.
Total Consumer Insights brings together Infutor’s array of proven identity data capabilities and investments. The solution is built on Infutor’s TrueSource™ Identity Graph, featuring over 100MM daily updates compiled from privacy and security-compliant deterministic, authoritative and permissible data sources.
With its powerful combination of data accuracy, data completeness and value, Total Consumer Insights delivers record-level consumer data for age, gender, relationship status and renters. Total Consumer Insights data accuracy is especially high in identifying young adults and relationship status.
“Predictive modeling is a critical marketing tool and brands are investing in data and database solutions to improve their respective models so they can better target their campaigns for intended outcomes,” said James Johnson, Managing Director at MarTech Breakthrough. “Infutor’s industry leading and privacy compliant consumer identity management and identity resolution services deliver a breakthrough solution in this area, providing clients with the trusted foundational identity data they need to enhance their first party data and complete a 360-degree view of their target consumers. Congratulations to Infutor on being our clear choice for the ‘Best Contact Database Solution’ designation in the 2021 MarTech Breakthrough Awards program.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.
Since launching in April 2021, dozens of brands have requested access to Infutor’s Total Consumer Insights database solution to measurably enhance their data. These marketers rely on Infutor’s data accuracy to ensure they can effectively segment their customers and prospects, improve predictive models and better target campaigns.
“To be effective, marketers need predictive consumer data with signals such as age, household income, and gender that can be used as model fuel to enhance their first party datasets and generate higher ROI across their offline and digital ad programs,” said Gary Walter, CEO of Infutor. “Infutor offers a more robust customer data set that marketers can use to drive more insightful online and offline segmentation and predictive models. We are so thrilled to be the recipient of this award from MarTech Breakthrough. It’s a very special milestone for us to be recognized among our many esteemed peers.”
Infutor is the expert in data-driven consumer identity management and identity resolution. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. In the past year, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work. Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit infutor.com.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.