Appointment of Wool expands sales organization, further supporting growth of Infutor’s real-time data-driven solutions
March 15, 2016 – Plainfield, IL – Infutor Data Solutions, a privately-held data compiler and data solution provider, has named Brian Wool the Executive Vice President of Sales. In this role, Wool will oversee the growing sales organization, driving the expansion of Infutor’s on-demand data services. Wool, a 20 year veteran of the data industry, brings significant expertise in consumer identification, verification, and marketing solutions to the financial services, retail, and telecommunications industries.Previously, Wool served as Sales Director for Neustar, where he was responsible for growing the Technology and Internet sales vertical, working directly with industry leaders Apple, Facebook, Google, Microsoft, and Yahoo. He was responsible for go-to market strategy, product development and sales growth within the business unit. Prior to Neustar, he served as Vice President of Sales and Business Development for Localeze (a subsidiary of TARGUSinfo), where he was a founding member of the company. Wool has also held various sales and sales management roles at comScore, Claritas, and Equifax-National Decision Systems.
“Because of the emergence of mobile technology, consumers are changing the way they interact with businesses,” explains Gary Walter, President and CEO of Infutor. “Consumers have more control over when, where and how they engage. Infutor’s solutions help businesses by providing the power and flexibility for maximum effectiveness of consumer engagement. These solutions meet real time needs as well as offline, back office solutions. We believe that Brian’s energy and expertise will lead us into the next evolution of this expanding market,” continues Walter.
Infutor compiles both public and proprietary information and has developed high-speed platforms for data accessibility, real-time data delivery, automated batch data processing, and advanced data cleansing. Database updates are completed daily; processing in excess of 2.6 billion records on a monthly basis.
Infutor, which provides its services to many of the nation’s top financial service providers, retailers, non-profits, marketing agencies, and call centers, has seen significant revenue growth over the past 3 years and looks to continue providing new and innovative real-time data-driven solutions to the market.
“In 20 plus years, I’ve worked with and for many of the nation’s leading information solution providers,” explains Wool. “I’ve never had access to so much information and I am excited about the opportunity to harness it to provide on-demand solutions for marketers and information technologists.”