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Oakbrook Terrace, Ill., May 7, 2019 – Consumer identity management expert Infutor today announced that the University of Notre Dame’s Wilson Sheehan Lab for Economic Opportunities (LEO) has partnered with Infutor to support research on housing stability.
LEO is a research center within the University of Notre Dame’s Department of Economics that works to reduce domestic poverty and improve lives through evidence-based programs and policies. Infutor’s historical residential and consumer data provides foundational support for LEO’s housing stability research.
“Research on housing instability and policies to address these issues requires a solid understanding of housing migration patterns among groups with very low income and extreme instability, neither of which typically shows up in traditional administrative data sources and is expensive to survey,” said David Phillips, Ph.D., and LEO Research Associate Professor. “With Infutor’s consumer data we can track housing moves to exact addresses and across jurisdictions which helps reveal patterns during natural disasters, the demolition of public housing and for populations at high risk of homelessness.”
“We are proud to support the important research of LEO and other university-supported economics and market research initiatives with robust historical consumer data,” said Gary Walter, CEO of Infutor. “Our consumer identity data fills a critical gap in the data sources available that track address histories.”
Infutor compiles deterministic, authoritative and permissible data from sources such as public and private telephone data, deed and property information, subscription services and numerous other privacy and security-compliant sources. Infutor combines these records into a single identity graph that identifies individuals and links particular records to a single individual. The result is a list of unique individual residential histories. The protection of the identity of individuals and accompanying sensitive data is of paramount importance to Notre Dame researchers. All academic publications report only summary information about the underlying identity graph, not specific personal details.
Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Infutor acquired Ruf Strategic Solutions in 2018 for its extensive suite of customer analytics that aid marketers’ data-driven decisions. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit www.infutor.com.