Encrypted, In-Browser Match Testing of Identity Graph and First Party Data Streamlines Secure, Self-Service Data Overlap Testing
Consumer identity management expert Infutor today announced that it has selected data privacy workflow solution provider Nth Party to enhance Infutor’s data match testing capability.
Infutor’s Test Drive tool – with match testing powered by Nth Party – streamlines the way brands, agencies and martech providers evaluate Infutor’s identity resolution and data intelligence solutions. Marketers can load and encrypt their data in-browser for a quick, no-cost data assessment and Test Drive returns a comprehensive report of the data matching percentage as well as Infutor’s fill rates across core attributes such as age, income, marital status, presence of children, etc.
“Data security and privacy has always been our #1 priority,” says Gary Walter, Chief Executive Officer of Infutor. “With Nth Party’s encryption technology we don’t need to see the data to demonstrate value. It’s a win-win for us and our clients.”
Infutor’s TrueSource™ Identity Graph features 260+ million consumers and 100 million daily updates compiled from deterministic, authoritative and permissible data from numerous privacy and security-compliant sources.
“Infutor is a market leader when it comes to consumer identity and we are excited to partner to make match testing more accessible and more secure,” said Shereen Shermak, Chief Executive Officer and Co-founder of Nth Party. “Enabling the seamless exchange of data without the need to share or decrypt data helps preserve privacy and prevent data leakage and is critical to improving access to greater data insights, while also simplifying sales cycles.”
About Nth Party
Nth Party is the only platform that enables advertising and marketing companies to securely enhance reach and monetization while never sharing and never using persistent identifiers, without the need to add noise to obfuscate the data. We enable companies to securely collaborate over data with our best-in-class cryptographic software solutions. Our software powers confidential computation without creating a need for partners to move and share unencrypted data. Organizations can use Nth Party’s software-only solutions within their own environments to become their own clean rooms. We are helping organizations navigate today’s data challenges and succeed in the new, safer insights-driven economy of tomorrow.
Infutor is the expert in data-driven consumer identity management and identity resolution. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. In the past year, Infutor has been named to the Inc. 5000 list and recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work. Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit infutor.com.