Uniting Strengths and
Elevating Standards at
LeadsCon 2026
ActiveProspect arrives at LeadsCon 2026 with powerful momentum, fueled by its recent acquisition of InfutorData (formerly Verisk Marketing Solutions), uniting two industry leaders in consent-based marketing, identity resolution, and consumer intelligence.
I'd Like to Meet at
LeadsCon 2026!
Advancing a New Standard for Consent, Transparency, and Performance
Check out these sessions designed to help you build stronger, more trustworthy connections with consumers:
From Leads to Lifetimes: How Data Quality Drives Performance and Customer Experience
Wednesday, April 22 | 1:50–2:30 PM
As acquisition costs rise and compliance pressures increase, lead generation can no longer be measured by conversion alone. In this session, Tim Finnigan (ActiveProspect), Michelle Barbeau (eHealth), and Gregg Johnson (Invoca) will discuss how the definition of quality is shifting from short-term conversion to long-term value.
The conversation will cover what’s broken in today’s lead ecosystem, how to better define and measure quality, and how stronger data and identity strategies improve both performance and customer experience. Attendees will leave with a clearer understanding of how to move from lead-centric thinking to building lasting customer relationships that drive growth.
Industry Insights: Identity, Consent, and Customer Acquisition
Wednesday, April 22 | 3:15–4:00 PM
ActiveProspect’s acquisition of Verisk Marketing Solutions (VMS), comprised of Jornaya, Infutor, and Contact State, marks a major turning point in lead generation. For the first time, industry leaders in consent and compliance (TrustedForm & Jornaya/LeadiD) and identity and data intelligence (now InfutorData) are coming together to redefine what a trusted lead looks like.
In this session, ActiveProspect CEO Steve Rafferty, Tim Finnigan, and Iain Steeves (Farmers Insurance) will break down what this deal means for the market and how it’s already reshaping the ecosystem. They’ll discuss how ActiveProspect continues to drive trust & transparency in the online lead generation ecosystem, starting with the introduction of lead certification over 15 years ago to today with the launch of the Publisher Directory and a new Slack community at leadgenalliance.com.
Scaling Lead Gen with AI Voice and the Future of Automated Calling
Thursday, April 23 | 10:45–11:25 AM
Matt Fraser, GM of Insurance at ActiveProspect, joins leaders from LendingTree, Henson Legal, and Liberate to unpack how AI voice is rapidly transforming outbound engagement, cutting operational costs, and reshaping compliance at scale. Together, they’ll break down what it takes to integrate human-like AI voice into your lead generation strategy—and why it’s quickly becoming a competitive necessity.
April 22-24, 2026
MGM Grand
Las Vegas, NV
Let us help you build a digital marketing powerhouse on a foundation of trust and transparency.
Behavior Based Marketing
Personalize right timed outreach based on earliest indicator of in-market shopping behavior
TCPA Risk Mitigation
Verify consent in real-time and prove consent in the event of a complaint
Lead Generation Optimization
Gain insights on leads before you buy, so you can buy better quality leads and improve ROI
Identity Verification & Lead Enrichment
Consumer identity is more than just a name – Verify, score, and complete consumer identities
Custom Audiences & Activation
Fuel marketing activation, AI and analytics with predictive consumer intelligence to target the right audience
Behavioral Marketing & Customer Experience
Instantly add key behavioral, demographic, and lifestyle attributes to optimize marketing and analytics initiatives
Your Privacy Choices for Platform Services | Data Services