Verisk Marketing Solutions’ Christine Frohlich to Lead Product and Data Governance

Strategic appointment builds on product innovation linked with a consumer’s privacy, preference and permission.

JERSEY CITY, N.J., December 10, 2024 — Verisk Marketing Solutions, a company of Verisk (Nasdaq: VRSK), a leading global data analytics and technology provider, today announced that Christine Frohlich has expanded her role to vice president of product and data governance.

Frohlich joined Verisk Marketing Solutions in 2022 as head of data governance where she has led with a strong focus on the evolving privacy landscape and changes in consumer data regulation. In this role she has helped shape industry best practices.

“Christine’s domain expertise and leadership will build upon our strong foundation of data and insights solutions that are inextricably linked to a consumer’s privacy, preference and permission,” said Eli Schwarz, chief strategy officer of Verisk Marketing Solutions.

Prior to joining Verisk, Christine spent more than 18 years at Experian, where she held several leadership roles of increasing responsibility including having served as vice president of data operations.

“I’m excited to expand on our commitment to ‘privacy by design’ within the development of Verisk Marketing Solutions’ consumer insights products,” Frohlich said. “Data-driven insights are critical to today’s marketing success, but consumer data privacy is paramount, and we ensure that they co-exist on equal playing fields.”

Verisk believes that data plays a critical role in fueling business and connecting society, but that data must be transparently collected, well-guarded and used responsibly. For more than 50 years, Verisk has been a champion of responsible data analytics, and the company remains committed to safeguarding the integrity, confidentiality, and trustworthy use of data.

About Verisk Marketing Solutions

Verisk Marketing Solutions, a Verisk business, empowers marketers and platform partners to remove the guesswork around who, what, and when to reach out with personalized interactions aimed at engaging the right person, with the right message, at the right time. Verisk Marketing Solutions data integrates with marketers’ existing technology and evolves with consumer behavior while maintaining the highest data security, consumer preference and privacy standards. To learn more, visit  www.infutor.com.