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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
How lenders can set themselves up for success in the second half is by gaining a clear picture of the consumer and where they're at in their shopping...
In today’s data-driven world, a goal for marketers should be to choose tools that help them to prioritize...
Without any reliance on cookies or browser-based tracking, innovative marketers are now creating highly personalized and targeted experiences by...
What if you could identify consumers who are in-market on a purchase journey for your products or services? I’m talking about specific journeys...
CONSHOHOCKEN, Pa., Nov. 18, 2020 /PRNewswire/ — Jornaya, the leading behavioral data intelligence company with a proprietary view of more than...
The job of a mortgage professional is to help consumers when and how they need. This is especially important in the current crisis as the behaviors...
The pandemic has changed everything. We no longer shop for groceries, clothes or TVs as we did in March. The same is true of home shopping. And we...
Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer,...
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with...