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Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer,...
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with...
The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...
It’s no secret social distancing has people spending more time streaming, gaming, and online shopping. In fact, more than a third of consumers...
In 2013, Jornaya developed solutions to help companies become compliant with the Telephone Consumer Protection Act (TCPA). Beyond just helping them...
This is an excerpt from the article that was originally published in Auto Dealer Today.
Read the full article here
As of this...
Ross Shanken, CEO and founder of Jornaya, shares ways to send safe and compliant marketing messages during COVID-19 by using the right data to...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...