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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Reach out to learn more Key Takeaways: First-party data alone isn’t enough. Identity resolution is a key differentiator. Identity...
Key Takeaways: Build insurance brands around human advocacy and expertise Renewal and retention is critical to build and maintain books...
Reach out to learn more Why Raw IP Data Falls Out of Sync with Household Behavior and Identity For years,...
By Tim Finnigan, Head of Growth Marketing, Verisk Marketing Solutions CES always reminds me that innovation is not stagnant, but...
Today begins an exciting new chapter for Verisk Marketing Solutions, as we have been acquired by ActiveProspect (Press Release). Over...
2025 kept marketing teams on their toes. H.R. 2808 rewrote acquisition rules for lenders, the FCC’s consent debate stirred discussion,...
Key Takeaways: Data signals and customer trends are reshaping insurance retention and acquisition Insights from J.D. Power’s latest auto...
Key Takeaways: Data cleansing is a non-negotiable piece of any marketing strategy What is data cleansing? Why clean data matters...
Key Takeaways: Shifts in consumer behavior are rewriting the brand and performance dynamic Data can be the bridge between silos...