The New Homebuyer Journey: What Lending Marketers...
Here’s how lending marketers can adapt to longer homebuying journeys The homebuying market has fundamentally changed over the past several...
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Mortgage Customer Acquisition After the Trigger...
Waiting for credit triggers is no longer enough. When the Homebuyers Privacy Protection Act (H.R. 2808), widely known as the...
How Household-Level IP Resolution Improves...
Reach out to learn more Why Raw IP Data Falls Out of Sync with Household Behavior and Identity For years,...
CES 2026: Innovation Without the...
By Tim Finnigan, Head of Growth Marketing, Verisk Marketing Solutions CES always reminds me that innovation is not stagnant, but...
Verisk Marketing Solutions sold by Verisk...
Today begins an exciting new chapter for Verisk Marketing Solutions, as we have been acquired by ActiveProspect (Press Release). Over...
The Top 7 Blogs Marketers Couldn’t Stop Reading...
2025 kept marketing teams on their toes. H.R. 2808 rewrote acquisition rules for lenders, the FCC’s consent debate stirred discussion,...
H.R. 2808 Is Now Law, Here’s What Financial...
In our last post, “HR 2808: Credit Trigger Leads Are Changing,” we unpacked what this legislation means for the industry.Now...
Data Cleansing Demystified: 3 Things Every...
Key Takeaways: Data cleansing is a non-negotiable piece of any marketing strategy What is data cleansing? Why clean data matters...
Brand and Performance: Reflections from Brand...
Key Takeaways: Shifts in consumer behavior are rewriting the brand and performance dynamic Data can be the bridge between silos...
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