Jornaya + InfutorData Join Forces as Verisk...
Today we announced the news that we have acquired InfutorData and will integrate the company with Jornaya to create expanded value for all of our...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
An Independent Assessor’s Quest for Data...
Scott McKinely, founder and CEO of Truthset, believes the next significant shift in the data landscape is accuracy over scale, and he has set out to...
The Power of When: Reaching the Right Consumer at...
The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...
Activation and Attribution:...
Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your...
Identity and Intelligence: The Smart Way to...
In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients...
Identity: The Constant During...
To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in...
3 Ways to Use Behavioral Data to Improve Consumer...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
Breaking Down Data...
Persistent identification across all channels is key to omnichannel success. With the ever-growing number of ways to engage, it's a challenge for...
Succeeding with AI, Your Foundation Must Be...
The big thing in marketing still needs accurate identity data. Artificial Intelligence – AI – is everywhere because it significantly advances the...
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