Product Development & Strategy

Inside the 2026 MMA CMO + CEO Summit: AI,...

Last week, the Marketing + Media Alliance brought its most exclusive gathering back to Santa Barbara for the 2026 CMO...

Identity resolution powers better media measurement Every media platform runs on the same promise: know your audience, prove your impact....

Key Takeaways: Build insurance brands around human advocacy and expertise Renewal and retention is critical to build and maintain books...

Reach out to learn more Why Raw IP Data Falls Out of Sync with Household Behavior and Identity For years,...

By Tim Finnigan, Head of Growth Marketing, Verisk Marketing Solutions CES always reminds me that innovation is not stagnant, but...

2025 kept marketing teams on their toes. H.R. 2808 rewrote acquisition rules for lenders, the FCC’s consent debate stirred discussion,...

In our last post, “HR 2808: Credit Trigger Leads Are Changing,” we unpacked what this legislation means for the industry.Now...

Key Takeaways: Data signals and customer trends are reshaping insurance retention and acquisition Insights from J.D. Power’s latest auto...

Key Takeaways: Data cleansing is a non-negotiable piece of any marketing strategy What is data cleansing? Why clean data matters...