Jornaya Activate: In-Market Monitoring and...
Jornaya Activate provides the only in-market monitoring and behavioral insights platform for major-life purchase marketers in automotive,...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Using Behavioral Data to Drive Better Customer...
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with...
Making the Most of Behavioral Data in Your...
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...
Economic Recovery Begins with...
This is an excerpt from the article that was originally published in Auto Dealer Today.
Read the full article here
As of this...
Using the Right Data to Understand Consumer...
Ross Shanken, CEO and founder of Jornaya, shares ways to send safe and compliant marketing messages during COVID-19 by using the right data to...
Convert In-Market Consumers with Behavioral Data,...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...
Getting the Most Out of Your MarTech Stack with...
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
3 Ways to Use Behavioral Data to Improve Consumer...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
Optimize Engagement & Improve Your Marketing...
It’s no secret that marketers work hard to deliver the most relevant and timely messages. It’s not easy to influence today’s consumers, who...
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