How TargetSmart strengthened voter data enrichment with InfutorData

Understanding an electorate requires more than knowing whether someone is registered to vote or has participated in an election. Voter data enrichment adds consumer and demographic information to help build a more complete picture of the American public. TargetSmart helps campaigns and organizations understand the voters they want to reach. To provide that intelligence, it needed to enhance existing voter records with additional consumer and demographic information.

Creating richer audience profiles depended on bringing voter, consumer, and demographic information together within a strong data foundation.

Connecting voter and consumer data for deeper audience understanding

TargetSmart works with InfutorData as a source of consumer data that can be connected with its voter information to create richer individual and audience profiles. Layering additional consumer and demographic attributes onto voter records adds deeper context about the people behind the data, giving organizations a broader set of attributes for analyzing and defining audiences.

A more complete picture of individuals and audiences

Connecting voter and consumer information creates opportunities to move beyond the voter record alone. How does InfutorData’s consumer intelligence contribute to TargetSmart’s broader data ecosystem and support audience analysis and outreach?