DMN’s Recent Article Spotlights InfutorData’s...
As the Consumer Identity Experts, InfutorData releases a solution that instantly delivers complete identity data on inbound...
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Tips, trends, and insights to help marketing, analytics, and compliance leaders stay competitive.
Building a Successful Customer Engagement...
We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs in real time. For marketers, this...
Optimizing to Connect vs. Optimizing to...
For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact...
Moving Beyond Demographics to Engage Potential...
Traditional colleges and universities have seen quite a bit of change of the past decade. The definition of who their students are and what they want...
TCPA: The Cost of...
Compliance is sometimes viewed as one of those things that companies don’t worry about until the benefit of being compliant outweighs the cost of...
Evaluate the Potential Spending Power of...
Dave Dague explores the potential challenges professionals face when determining likeliness to buy and intent to pay with thin-file...
The TCPA Requirements...
The federal Telephone Consumer Protection Act (TCPA; 47 U.S.C. § 227) and its implementing regulations (47 C.F.R. § 64.1200) regulate the use of...
5 Ways to Identify and Convert “Self-Educating...
Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could...
4 Keys to Strong Consumer Identity...
InfutorData’s Sr. VP Gib Olander provides insight on how to unlock consumer attributes to build identity profiles that enable true...
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