The New Homebuyer Journey: What Lending Marketers...
Here’s how lending marketers can adapt to longer homebuying journeys The homebuying market has fundamentally changed over the past several...
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Mortgage Customer Acquisition After the Trigger...
Waiting for credit triggers is no longer enough. When the Homebuyers Privacy Protection Act (H.R. 2808), widely known as the...
CES 2026: Innovation Without the...
By Tim Finnigan, Head of Growth Marketing, Verisk Marketing Solutions CES always reminds me that innovation is not stagnant, but...
The Top 7 Blogs Marketers Couldn’t Stop Reading...
2025 kept marketing teams on their toes. H.R. 2808 rewrote acquisition rules for lenders, the FCC’s consent debate stirred discussion,...
Your Best Insurance Customers Are Already...
Key Takeaways: Data signals and customer trends are reshaping insurance retention and acquisition Insights from J.D. Power’s latest auto...
Brand and Performance: Reflections from Brand...
Key Takeaways: Shifts in consumer behavior are rewriting the brand and performance dynamic Data can be the bridge between silos...
Who is the New Insurance...
Key Takeaways: Shifting consumer demographics, behaviors, and expectations require carriers to move beyond simply competing on price Three key areas...
Relevance: The real value of...
Marketers never get tired of evangelizing personalization. And yet in practice, too many treat it as nothing more than a...
The direct mail advantage: Closed loop, open...
Download your free report To take your marketing to the next level, download our Strategic POV on how direct mail...
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