Verisk Marketing Solutions Recognized as “One to Watch” in Snowflake’s 2026 Modern Marketing Data Stack Report

Verisk Marketing Solutions fuels success in data enrichment through collaboration with Snowflake AI Data Cloud

Verisk Marketing Solutions today announced that it has been recognized by Snowflake, the AI Data Cloud company, as a One to Watch in The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World. Verisk Marketing Solutions was identified in Snowflake’s report as a One to Watch in the Data & Data Enrichment category for its identity resolution and enrichment capabilities.

The fourth annual edition of Snowflake’s Modern Marketing Data Stack Report identifies the technologies, solutions, and platforms adopted by Snowflake customers to show how leading Snowflake assessed the use of marketing technologies by more of more than 11,100 customers to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of Martech and Adtech across 13 categories.

“It’s an honor to be recognized as a company to watch for the third year in a row in Snowflake’s 2026 Modern Marketing Data Stack report in the identity resolution and data enrichment space,” said Jason Ford, Vice President of Alliances at Verisk Marketing Solutions.

“Verisk Marketing Solutions’ Consumer Identity Resolution and Enrichment Application allows you to seamlessly fortify your CRM, CDP, or data project with the relevant consumer insights required to personalize omnichannel marketing and optimize advertising programs. Compared to traditional transfer methods, Snowflake native apps dramatically reduce friction, help improve security, and accelerate speed-to-market. Users can access the essential data they need, confident it complies with privacy regulations and remains in their Snowflake instance.”​

Why We’re One to Watch in Snowflake’s Modern Marketing Data Stack Report

Many businesses struggle to optimize the value of their data and even more so, first-party data. Siloed systems, disparate datasets, and ever expanding data integrations, make it difficult for businesses to create a coherent picture of their customers and prospects while maintaining compliance standards.

Verisk Marketing Solutions and Snowflake have partnered to help businesses transform their processes and unlock the full value of their customer data—securely, seamlessly, and at scale.​ With an identity resolution and enrichment application, built natively for Snowflake, and licensed data that can be securely shared, VMS can unify data and simplify processes, while giving businesses more control.

“Verisk Marketing Solutions’ growth with Snowflake has led to its recognition as a key technology to watch in the data and data enrichment space, delivering solutions that address the ever evolving needs of marketers,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to continuing to work with Verisk Marketing Solutions as they expand their capabilities on the Snowflake AI Data Cloud.”