Making the Most of Behavioral Data in Your...
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...
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How COVID is Helping Marketers Prioritize...
It’s no secret social distancing has people spending more time streaming, gaming, and online shopping. In fact, more than a third of consumers...
Top Reasons Why Compliance Officers Love...
In 2013, Jornaya developed solutions to help companies become compliant with the Telephone Consumer Protection Act (TCPA). Beyond just helping them...
Economic Recovery Begins with...
This is an excerpt from the article that was originally published in Auto Dealer Today.
Read the full article here
As of this...
Activation and Attribution:...
Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your...
Using the Right Data to Understand Consumer...
Ross Shanken, CEO and founder of Jornaya, shares ways to send safe and compliant marketing messages during COVID-19 by using the right data to...
Identity and Intelligence: The Smart Way to...
In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients...
Identity: The Constant During...
To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in...
Convert In-Market Consumers with Behavioral Data,...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...
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