Jornaya Activate: In-Market Monitoring and...
Jornaya Activate provides the only in-market monitoring and behavioral insights platform for major-life purchase marketers in automotive,...
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COVID-19 Quarantine Boosts Online Car Insurance...
Marketing and rebates helped drive more consumers to comparison shop for car insurance, said Kevin Leslie, Insurance Strategic Marketing Officer,...
Using Behavioral Data to Drive Better Customer...
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with...
The Power of When: Reaching the Right Consumer at...
The key element in marketing is when, especially now. Send the wrong message at the wrong time and your marketing efforts are useless. Worse, an...
Making the Most of Behavioral Data in Your...
Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the...
How COVID is Helping Marketers Prioritize...
It’s no secret social distancing has people spending more time streaming, gaming, and online shopping. In fact, more than a third of consumers...
Top Reasons Why Compliance Officers Love...
In 2013, Jornaya developed solutions to help companies become compliant with the Telephone Consumer Protection Act (TCPA). Beyond just helping them...
Economic Recovery Begins with...
This is an excerpt from the article that was originally published in Auto Dealer Today.
Read the full article here
As of this...
Activation and Attribution:...
Activation and attribution are the final steps to becoming a brand’s ideal CDP. We show you how identity is key to achieving both for your...
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