Using the Right Data to Understand Consumer...
Ross Shanken, CEO and founder of Jornaya, shares ways to send safe and compliant marketing messages during COVID-19 by using the right data to...
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Identity and Intelligence: The Smart Way to...
In Part 2 of our series, we show you what to look for in consumer intelligence, where to get it and what your CDP will be able to provide its clients...
Identity: The Constant During...
To keep pace with competition, your CDP must unlock the power of brands’ first-party data and deliver the third-party consumer data that fills in...
Convert In-Market Consumers with Behavioral Data,...
Convert In-market Consumers With Behavioral Data, Even in Uncertain...
Who’s Who in the Identity Resolution...
MarTech Today's in depth guide examines the market for identity resolution platforms and features InfutorData as one of the leading players in the...
Getting the Most Out of Your MarTech Stack with...
Building an effective marketing technology stack has been a challenge for marketers since we began using technology to improve our efforts. With more...
Death of the Cookie: Future of Online...
In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party...
3 Ways to Use Behavioral Data to Improve Consumer...
The following is an excerpt from the article 3 Ways to Use Behavioral Data to Improve Consumer Experience, which appeared...
Personalizing Communication Without Getting Too...
InfutorData CEO Gary Walter offers insight into how brands can reach buyers through personalized, highly relevant communication without getting too...
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