Video marketing is a powerful tool. Viewers retain 95% of a video message, but only 10% of what they read. But media professionals can't just throw a video together and expect it to be effective. You still have to provide quality content. To do th...
You can go to the hospital and see inside your body with different kinds of imagery. Surgery can be performed with pinprick holes and lasers. What used to kill us can now be treated in an afternoon thanks to technology. But somehow, data scien...
While it may be a blow to people who collect ticket stubs, digital tickets are doing more than saving paper. They contribute to an overall better fan experience and generate data that experts like Matt Sullivan, CRM analyst for the Denver Broncos,...
All data is not created equal, and no one knows it better than Scott McKinley, founder and Chief Executive Officer of Truthset, a data intelligence company that evaluates the validity of consumer data. In Infutor’s latest episode of Identity Re...
Whether we’re discussing traditional or digital advertising, data plays a critical role in finding the right customer in the right place at the right time, and closing the loop on measurement and attribution. In the case of home services, the valu...
Delays in third-party cookie deprecation, iOS 14.5, CCPA, GDPR, and other privacy regulations have kept us on our toes. But what can we expect in the data and Ad Tech space in the next five years? Jess Simpson is the Senior Vice President of Gl...
Early-stage venture capitalists face some difficult choices when selecting a winning startup. The market opportunity, management team, and viability of the concept are primary ingredients that influence investment decisions, but the complexity tha...
Collecting relevant data and implementing it into business strategy is a superpower all companies want and few have mastered. Enter Mr. Omer Har, the Co-founder and CTO of Explorium. Omer and our host, Cory Davis, discuss the importance of data in...
The global market is becoming increasingly restricted and regulated. Walled gardens are dominating the web and consumer privacy is front and center in any discussion concerning the future of advertising. This level of complexity isn’t new to AdTec...
What does the future look like for Retail? Is traditional in-store shopping a thing of the past? According to Heidi Bailey, VP, Futures & AI at The Integer Group, people still want to visit stores. Of course, there have been shifts in consumer beh...
It's the end of the third-party cookie as we know it. Undoubtedly, Google is priming new strategies including the launch of FLoC (Federated Learning of Cohorts). But what is FLoC exactly, and how does it stack up to third-party cookies? Today's gu...
Data is an essential factor in decision-making. Companies leverage third-party software to access vital information and use them to improve their business practices. But what about identity? How do companies understand its role? Bill Michels, a...