Todd Schoenherr, Infutor VP of Strategy, discusses how data is crucial in helping retailers connect offline to online identities.
How is mobile marketing evolving as more modern platforms push SMS? Brian Garofola, the CTO of Vibes, talks about the types of communication that can help you stand out in a crowd. This native New Yorker, living in Chicago now, gives us insigh...
Software company boberdoo.com activated Infutor’s ID Max consumer identity data on its platform to help the company's lead generation, digital marketing and publisher clients better score and route their leads.
Serial founder and SafeGraph CEO Auren Hoffman talks about the benefits of more and better marketing tools.
Stanford economist Rebecca Diamond’s study using Infutor’s historical and property data sheds light on impacts of home foreclosures on economic well-being.
Data has to be accurate. But what is more important - accuracy or the breadth of data? Even though it is hard to deal with changes in data, its relevance is crucial. In marketing, however, the breadth of the data is more important than its accurac...
MarTech veteran and HubSpot VP Scott Brinker joins Infutor to discuss why more software options is good and why he’s excited about the no-code movement.
In this data quality tip sheet, Infutor examines the most pressing challenges that marketers in every industry face each day, and how they can be overcome.
Scottsdale Convention and Visitors Bureau turned to Infutor to help understand what their ideal visitor looked like to better target high propensity prospects.
Why is the overall MarTech ecosystem important for business and marketing? What does the future of ‘no-code’ hold? And can ad agencies develop their own in-house software? Who better than Scott Brinker (the mastermind behind the Marketing Technolo...
Infutor's CISO, Len Lombardo, and ZwillGen Ken Dreifach, discuss how brands, martech providers, publishers, and advertisers can navigate the evolving omnichannel marketing and privacy landscape, including the legal considerations.